我应该向右转还是向左转? 对一些消费者来说, that’s the only consideration when choosing which gas station or convenience store to stop at to fill their tank or pick up a snack. But more customers now expect features like welcoming lighting, clean bathrooms and a variety of healthy and local snack options at c-stores. 合作商店的老板们正在加紧迎接挑战.
凯尔·克努森, 协同合作社首席执行官, these amenities were musts when building a new Cenex® location in Cumberland, 威斯康星州. 客舱交通繁忙, 合作社不仅优先考虑现代舒适, but also wanted to build a Northwoods themed store with vaulted knotty pine ceilings. “We wanted people to come into the store and say ‘Wow,’他说.
为了资助这个项目，克努森与推荐几个靠谱的买球网站合作开发了新的 提升计划, 一个照明, image and facilities transformation designed to revamp Cenex branded stores through a series of exterior and interior updates, along with additional loan funding for in-store improvements. The two-part initiative features exterior updates such as a new fuel canopy and lighting, 同时也为店内更新提供资金. “LIFT让买球比较靠谱的网站能够做出买球比较靠谱的网站想要的更新. We’re proud to offer a top-notch experience for our customers,” 克努森说.
Synergy并不是唯一一家更新c-store体验的公司. Cenex brand retail locations are owned by cooperatives across 19 states.确保这些商店也是有价值的收入来源, cooperatives are using LIFT to make the stores more appealing to customers.
在加油站的第一印象
消费者想要一个光线充足的加油地点, 根据GasBuddy的一项研究, which found that gas stations with good outdoor lighting saw a 50% increase in foot traffic during nighttime hours.
“一个明亮的, 欢迎商店有助于吸引人们到买球比较靠谱的网站的商店, plus bright lighting helps our customers feel safe when they visit at night,尼尔·格雷夫斯说。, 普林斯堡农民合作社的总经理, 在明尼苏达州西部有两家店.
到2023年底, 作为LIFT计划的一部分, every Cenex branded store will receive a revamp to the all-new Halo forecourt image. The new Halo image includes improvements made to the canopy, 前院和主身份标志, 包括360度LED光带, new Cenex logo signs and three-dimensional backlit blue arches.
“We knew we needed to brighten up our exterior canopies to be competitive with other convenience stores,Brad Van Overbeke说, 首席执行官, 南谷农民联盟石油公司, which owns four stores on the North Dakota-明尼苏达州esota border. “The exterior upgrades enhance the brand presence and invite customers to stop at our stores.”
内部工作
除了一个更新的外观, the 提升计划 also includes low-interest financing options to help retailers update store interiors.
每个商店团队决定更新什么, from bathrooms to in-store coolers to food options to lighting. “The financing we got through LIFT to do in-store upgrades was huge to help us offset the initial cost of the site,范·奥弗贝克说, 谁的合作社用LIFT融资建了一个新地点. “We went from a small store that wasn’t very inviting to an organized, attractive location. We’re seeing an increase in the number of people who come inside the store.”
That increase in foot traffic means more profit for stores by increasing sales of higher-margin products. “People now come into the store looking for a sandwich or ordering a pizza. Having a welcoming, clean interior has been bringing in new business for us,” says Graves.
不仅仅是加油站的食物
Attracting customers on a snack-finding mission is key to convenience store sales growth. In 2020, 内储存的销售, 这包括食物和饮料之类的东西吗, 尽管燃料销售下降，但仍在增长, according to the annual Convenience Store 新闻 Industry Report.
商店提供的东西会产生影响. 当Synergy合作社开设新店的时候, 为了适应当地生产的食物，做出了一些改变, 克努森说. “We added open-air coolers so we could offer local meats and cheeses.”
Changes in consumer expectations — such as 63% of customers saying they’d like to see more healthy foods offered in a survey by CSP Daily 新闻 — made retailers like Van Overbeke rethink food offerings. “买球比较靠谱的网站现在提供沙拉, 水果篮子, subs and chicken sandwiches for those looking for healthier options. We had to rethink refrigeration and storage and the in-store loan program through LIFT helped us do that,他说. “买球比较靠谱的网站大约有一半的顾客是路人, meeting customer expectations related to food is key to growing our business.”
接下来是Cenex网络
With nearly 300 Cenex branded locations currently undergoing 提升计划 projects, the Cenex brand and cooperatives are ready to meet customer demands.
“We want to make sure the Cenex brand is well perceived by consumers. 通过投资买球比较靠谱的网站的买球比较靠谱的网站品牌, we’re supporting our cooperatives and the communities they serve,阿赫塔尔·侯赛因说, 导演, 成品油销售, 推荐几个靠谱的买球网站.
“LIFT给了买球比较靠谱的网站重新开始的机会，”格雷夫斯说. “It feels good to give the community this gathering place, and it has responded positively. Everything we do is for our owners and our customers, and we’re happy to offer them something new.”
请查看完整的 2021年夏季刊 C 杂志 随着这篇文章和更多.
